ESG COMMUNICATIONS

Communicating a company's ESG activities is critical, far beyond the reporting obligation. Proactive communication demonstrates transparency and accountability to stakeholders, including investors, customers, employees and the general public. By openly sharing information about ESG initiatives and practices, you build trust in the company and build its reputation.

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COMMUNICATION STRATEGIES

Defining the objectives of the communication strategy, as well as the opportunities and potential risks related to ESG communication

Determining the client's target audience, stakeholders and their communication preferences

Develop a communication strategy that takes into account the target audience. Determining the key messages that align with the client's ESG objectives

Defining clear objectives and indicators to measure the effectiveness of the communication strategy

A company that does not keep up will be left behind and loses its competitive advantage in the business world, while those who do embrace change will constantly benefit from responding to the socioeconomic context and the societal expectations of stakeholders. Innovation and self-actualization prove to be the most effective and rewarding practices for organizations.

Assoc. Dr. Marina Stefanova

Beleva and Partners

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